Every great dream has a magical origin. Ours begins with a name full of meaning: Péle Rokéaj. In Hebrew, pele means “wonder” or “marvel,” and rokeaj refers to a craftsman of perfumes — someone who carefully blends essences to create something unique. Together, these words evoke a “marvelous creator,” an “extraordinary artisan.” This name is not born of ego, but of our deepest desire to always give the very best of ourselves. We believe that offering the best is a way of bringing light into the world. That is why we humbly call ourselves artisans of light: people who pour soul and dedication into each creation, igniting sparks of joy in those who receive them.

Our mission is clear: to deliver meaningful and beautiful works that are accessible to people of all ages, backgrounds, and realities. Our story is as intimate as it is universal. It was born from a passion for literature discovered in childhood, from those stories that made us dream wide awake. Over the years, life took different turns — moves, family, work — and for a time that creative voice fell silent. But true passions always find their way back. One day, almost by “chance,” we stumbled upon old writings kept in a basement. That dormant spark burst into flame once more. Thus the dream was reborn: to create books and art with the same love we had as children. Today we are a team brought together by that impulse — people who love what they do and who have joined forces to turn this dream into a shared reality.
We want our creations to be experienced with all the senses. That is why we aim, step by step, to offer different qualities and materials — including responsible options such as mineral paper (stone paper) — as well as diverse formats that balance quality and accessibility: special editions alongside more affordable ones. We are walking this path with purpose: it is our goal to reach more people without losing the care and delicacy that every book deserves.
At Péle Rokéaj we put our heart and soul into every project. We like to say that “pelerokear” is synonymous with creating with love, with giving the best of ourselves in every work. We are not here tobcompete with others, because in the vast world of literature there is room for all lights. We only wish to contribute our small light to brighten your moments of reading.

Thank you for being here and for allowing us to share our dream with you. We are Péle Rokéaj, artisans of light, and we hope that in our pages you will find a spark of wonder that stays with you always.